Changes in Technology
In parallel with the development of technology, sports have spread to large masses and the individuals and organizations involved in this sector over time; In addition to globalization, with the professionalization process, it has transformed sports activities from being a game into an economically functional area.
In this transformation, clubs have evolved into businesses, and fans and audiences into consumers.
Sports, which enables the formation of large consumer groups and their coming together, has also been used as a means of marketing and has gained a commercial dimension and reached an industrial position with the effect of the rapidly growing consumer society.
Today, sports are recognized as an important service sector with its protective and improving characteristics of personal and social health. In addition, sports, which have become a profitable advertising and promotional tool with the influence of mass media and especially the media, transform into the consumer sector as a show and entertainment activity that attracts the attention of large masses, on the other hand, it is an attractive economic activity area where significant amounts of financial movements are experienced for entrepreneurs.
With the rapidly increasing technological changes and the increase in the variety of products and services, process management, which is one of the new management practices in competition, is brought to the agenda.
In the information age where we get lost from time to time in change, the uncertainty and speed of change in our environment bring organizations face to face with unexpected dangers or opportunities. The survival of organizations will depend on analyzing the equation of danger and opportunity very well and making use of opportunities while avoiding dangers.