Being the most important stakeholder of sports clubs, the evolution of the fan
towards the customer has become important first of all to establish a healthy
communication in order to increase the dependence of the fans on their clubs.
Increasing the service quality in line with the wishes and expectations of the
fans will be an economic return.
For this purpose, with the accelerating effect of social media, the width of
service responsibility of sports clubs increases within the framework of brand awareness.
A strong economy and continuity in the flow of resources become the most
important factor in achieving sportive goals. In order for this structure to be
sustainable, a unit such as an economy / finance with a strong corporate
direction that will ensure budget balance within the budget discipline and
manage cash flow efficiently should manage the structure.
Within the phenomenon of globalization, information age organizations need to be ready
for change and be flexible in order to adapt to rapidly changing environmental
conditions in an intense competitive environment.
In Sports Clubs, in order to create a stable management model, it is important
to distribute the financial power, which is the return of sportive success, to all
areas of activity in the club, to create an economic size by transferring it to
infrastructure investments in a way to ensure development and growth, and to
transform this size into a form that will contribute to sportive success.
Therefore, the opportunities created by technologies should be taken into
consideration in order to diversify and increase financial resources, which is the
most important element for clubs
While organizations operate in a market environment that creates an economic environment full of countlessdangers that threaten their existence, this environment must always survive and
grow and develop by adapting to market conditions that change greatly.